Nashville, TN

Our final senior class in the PR department was public relations campaigns. My class was half advertising students and half PR students, which was a great way to tackle a campaign. PR and Ad students were able to work on teams together and bring different strengths to the table. My team named ourselves "The APEX Agency" and we got to work. 

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There were eleven of us on the team and we worked with our client, which was CORE (Career Opportunities in Real Estate). The program is a UA program that works to promote diversity in the commercial real estate industry. The program just started in 2021, so we had a lot of avenues to explore as far as strategies and tactics go. We conducted multiple rounds of primary and secondary research to support our tactics later in the campaign. 

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We were able to complete our entire plansbook by the end of the semester, which included all research, strategy and tactics we completed throughout the semester.